Bollywood celebrity and worldwide artist Nora Fatehi turns into the principal female brand representative of the fitness brand CultFit, joining Hrithik Roshan and Tiger Shroff. In the wake of inviting Tiger Shroff to the CureFit family in 2018, Nora Fatehi joins the brand CultFit that has been curating workout for carrying like-minded people to turning into the best form of them. Joining the fitness mission, Nora Fatehi arises as the first female brand envoy for the brand presenting her particular workout schedule that could be trailed by the CultFit fitness focuses the country across.
Discussing her relationship with the fitness brand Nora Fatehi shares, “Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle.”
Naresh Krishnaswamy, Growth and Marketing Head, CultFit states, “Over the past few years, cult.fit has become one of the most popular fitness brand and gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Ms. Nora Fatehi is the perfect face for the cult.fit brand as it stands today and we are thrilled to have her onboard as our first female brand ambassador. Being an iconic dance diva, her dedication to fitness coupled with her growing popularity make her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”
Hrithik Roshan’s HRX – India’s biggest and first local sports clothing brand has a value organization with CureFit, a medical services startup that has fitness focuses under the Cultfit brand and a fitness application called Curefit. It likewise has diagnostic centres called Carefit and yoga and contemplation focuses called mindfit.
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